Stile 7 / Creative Direction + Branding
--Branding
--Creative Direction
Overview
The aim was to develop a brand identity for Stile7 that captures its essence as a streetwear brand rooted in German tradition but with a modern, rebellious twist. The logo needed to be iconic, representing both strength and individuality, while the product photoshoot had to showcase the brand’s pieces in a way that feels authentic and connected to the urban environment. The goal was to create visuals that not only highlight the garments but also evoke the mood and attitude of street culture.
Project Thinking
Our thinking behind Stile7 was driven by the raw energy and authenticity of streetwear culture. We wanted the brand identity to reflect the intersection of tradition and rebellion, balancing the timelessness of gothic-inspired typography with the modern edge of street fashion. The product photography was approached with a focus on movement, blur, and atmosphere to capture the feeling of life in the city—the streets as a canvas for style. We emphasized a sense of spontaneity, making each shot feel like a snapshot of real life rather than a posed fashion shoot.
Aproach
For the logo, we selected gothic typography to create a strong, timeless mark that reflects Stile7’s roots while positioning it within the streetwear realm. The creative direction for the photoshoot was built around the concept of capturing real-life moments, using techniques like motion blur and warm lighting to evoke the energy and vibe of the city. The styling and composition were kept intentionally raw and organic, allowing the products to speak for themselves against the backdrop of everyday urban environments. By combining these elements, we were able to create a brand identity that feels authentic, rebellious, and deeply connected to the culture of street fashion.
